In Focus with Adam Beyer! – Interviewed by Dev Bhatia. You can Follow him on twitter here.
Adam Beyer – it would be an understatement to say that you ‘might’ have come across this name if you are a dance music fan. Even as a music lover not biased towards a genre, you should know that this is a man who is a DJ in the truest and purest sense. Adam Beyer has moved leaps and bounds beyond being just a performer and has come to be recognised by the signature he leaves on everything he does.
I consider Adam Beyer as a true TECHNO loyalist, and by the time you are done reading this, you would as well. The Swedish DJ/Producer and owner of the globally acclaimed label, Drumcode (which is home to the likes of Christian Smith, Joseph Capriati, Marco Carola and Nicole Moudaber among others) has been on a relentless pursuit of the genre since the early 90’s. His work with Drumcode (and other smaller labels) coupled with his evolution as an artist has ensured his position as a leader of the burgeoning Swedish and global Techno scene.
As a fan and someone who lives and breathes Techno, I jumped at the chance to exchange emails with him and document our conversation. While we were going back and forth with our Q&A, his first India tour was confirmed, news of which might be made public by the time this issue is out. Plus, there’s scoop on his upcoming album, the first since ‘Ignition key’ (2002) and news about his labels – since that is a big role he juggles along with his career as an artist. Naturally, we started our chat from there….
Q:We’ve loved your work as a DJ but as a label owner, how do you manage to run 3 successful labels (Drumcode, Truesoul and Mad Eye) while keeping up with your super busy career?
A: It has always been difficult, but I’m also a family man now with 2 children and have a busy weekly gig schedule on top of that, so trying to find the balance is tricky. Thankfully, we have an expansive operation in place now and I have a management team that works closely with me, but as far as the label goes, I still deal with all the artists directly in the initial A&R stages. Once the release is completely ready musically, my team gets involved and takes it from there.
Q: You recently posted a picture on Facebook with the caption ‘Working on my next album’ – what’s that all about… Can you give us some insider info?
A: Yes, I’m about to start work on my brand new album for Drumcode that I hope to release at the end of 2014. My last album was released in 2002, so this has been a long time coming and I’m really looking forward to it.
Q: A lot of Techno artists have visited and toured here, so has anyone shared any stories about India with you and are you aware of the way Indians are now embracing underground electronic dance music?
A: No, not directly, but I will experience it first hand for myself in a few weeks, which is obviously much better. As for the love from fans, I have noticed it starting to really happen considering several other key underground figures such as Richie Hawtin and Dubfire have played some very good shows there recently.
Q:We hear we might be seeing you soon, but when exactly can we expect to hear you LIVE in India?
A: I am playing at Sunburn festival in Mumbai on the 15th November and in Bangalore on the 16th November.
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